MAC & Benefit Just Made It So Easy To Support Planned Parenthood

Click here to get this post in PDF

MAC & Benefit Just Made It So Easy To Support Planned Parenthood

Rachel Lubitz With the Trump Administration never not proposing rules that could signal the end of abortion access in America as we know it, it’s more important now than ever to support the organizations that have made it their mission to stand in the Administration’s way. Conveniently for those of us who believe in women’s fundamental human rights and lipstick, two of the beauty world’s most powerful brands have simultaneously announced new efforts to help Planned Parenthood, which has been specifically targeted by the president. Today, MAC is announcing that it’s made a two-year, $500,000 commitment to help fund Planned Parenthood’s Chat/Text program and new sexual-health chatbot, Roo , as part of its longstanding VIVA GLAM charity initiative. “We don’t see this as a politically-charged or risky donation,” Nancy Mahon, the global executive director of the MAC AIDS Fund, tells Refinery29 . “Access to healthcare and access to sexual health information is part of women’s self-esteem, beauty, and ability to succeed in the world. At the end of the day, what we want to do is support women living their most joyous lives in the way they want to, whether that be wearing a fabulous eyeshadow, or being healthy.” Advertisement Photo: Courtesy of Benefit. Benefit’s special edition 3D BROWtones, which will benefit Bold Is Beautiful year-round. Also announcing its support of Planned Parenthood today is Benefit . The company’s Bold is Beautiful Project ensures that, every May, 100% of proceeds from its brow waxes are donated to various female-empowerment organizations. This year, that list will include Planned Parenthood, making Benefit the first beauty company to donate customer sales to support the organization. “The beauty industry is not just about makeup and beauty,” Maggie Ford Danielson, a chief beauty ambassador at Benefit, tells Refinery29 . “It is our responsibility to reach beyond the beauty counter. Last year, our U.S. team did a lot of looking around and it became clear that Planned Parenthood, which is the number-one provider of sexual wellness and education for girls in the U.S., was the next step for this initiative.” Related Stories

Read More…